As large multinational corporations have grown and become more involved in globalization, Starbucks has been positively effected, through being encouraged to support farmers and buying coffee that is certified by the Fair Trade brand.
Over the course of our longstanding partnership, we have seen Starbucks raise the bar for the entire industry by expanding their innovative work with coffee-growing communities. These cutting-edge efforts have enabled Starbucks to help improve farmer livelihoods while protecting some of the world’s richest and most valuable ecosystems. Starbucks’ leadership in environmental and social stewardship is a great example of a company using its size for good.”
– Peter Seligmann, Co-Founder, Chairman and CEO of Conservation International
Starbucks began buying Fair Trade coffee in 2000 and works with a program called C.A.F.E. to ensure the coffee products they are buying are being supplied by people getting fair pay that allows them to live healthy lifestyles, send their children to school, and provide healthy food for their families. Showing how Starbucks is conscious of the effects their choices influence the lives of coffee farmers throughout the globe. They also are working to support farmers in order to create a more productive and overall positive environment for the countries providing the coffee beans.
“Starbucks has established Farmer Support Centers in Costa Rica and Rwanda to provide local farmers with the resources and expertise that help lower the cost of production, reduce fungus infections, improve coffee quality and increase the yield of premium coffees.”
Niassia worked for the global coffee industry, and used to earn £70 a year collecting the red berries from the hundreds of drooping coffee bushes on her hillside shamba (field used to grow crops). Three years ago that fell to little more than£10.
‘We might as well have been growing grass for the cows. In the past, coffee money could build a house, buy clothes, shoes even pay the school fees – secondary as well as primary. That’s all gone,’ said the 29-year-old.